Recent studies (my compiling of the shopping list) have shown that most consumed items in our house are the breakfast items. Fed up of having nothing in the fridge for the past week, my housemate and I set out on a quest to spend ALL the money in order to replenish our bare cabinets… Onwards, to Tesco!
The Choice
This shopping trip was unlike previous ones. Instead of picking up the normal thousand-strong multipack of Weetabix, and own-brand Fruit and Fibre (to keep us ticking), we started talking about the delights of eating breakfast at our parents houses.
Parents always seem to have the expensive delicious cereals. You know the ones: filled with 5-essential grains and packed full of dehydrated fruit. All that talk of puffy wheat and grain eventually took its toll as I dived into the unknown (milky) waters of Jordan’s cereals.
Jordan’s Country Crisp Flame Raisins
The purple'un: Country Crisp raisins
Presentation
In today’s supermarkets it is essential to have a product that stands out. There is something wonderfully wholesome about Jordan’s presentation. Its rage of products are kissed with warm colours, that don’t offend but rather entice you to pick up the product.
There is also something that makes you feel as though you are going a little bit more up-market, beyond the kellogs, but not loitering in the upper classes of the ‘dorset cereal’ collection.
My one gripe with the packaging is the concerted effort to inform you of their use of natural ingredients on the back of the box. Important, sure, but it comes across a bit ‘holier than thou’. If you were going to buy cereal on the extensive use of adjectives alone, then there would be empty shelves where the Jordans should be.
Taste
As you grow up you begin to lose the need to eat cereals that corrode your teeth. Slowly but surely the coco pops and sugar puffs disappear from your cupboards as you realise that you need more than a sugar rush to get you through the day.
Despite all their self-praise, what is inside the box is everything you want it to be. Its crispy and it doesn’t go instantly soggy the minute it is shown to milk. There is a good amount of raisins and hazelnuts mixed in to keep things interesting too.
Price
£3.49 – for a 750g box
The Verdict
Country Crisp is a brilliant treat, but that is exactly what it is, a treat. Despite how much I enjoy eating it, it still feels like an indulgence rather than a daily cereal. Maybe I will be a convert when I have children and they come round to mine for a breakfast treat.
out.
